Etana

 

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Reggae music has birthed yet another rarity- a spirited and soulful singer/songwriter in
the eloquent and enchanting empress Etana!
In the early 2000s, singer Shauna McKenzie fully recognized the power of music and its
widespread influence, especially upon the youth; that realization prompted a seismic shift
in her career trajectory. Living in Florida at the time where she was studying to become a
nurse, she left college to join the female pop-R&B trio Gift. While shooting a music
video with the group she defied the overtly sexual stereotypes forced upon female artists
and walked off the set, protesting the requisite attire of lingerie and stilettos and invasive
camera angles. She returned to her birthplace, Jamaica, with the intention of opening an
internet cafe but a fateful meeting with 5th Element Records, then the
management/record label of reggae singer Richie Spice, resulted in her selection as one
of Spice’s backup singers and eventually, her own recordings.

She chose the name Etana, which means ‘the strong one’ in Swahili; her strength was
manifested, this time around, by pursuing a musical career strictly on her own terms.
Etana’s elegantly modest Rasta-chic sartorial style is as distinctive as her sound: an
audacious fusion of folk, soul, jazz and reggae supporting a powerful vocal range
suggestive of the ancestral spirit of South Africa’s Miriam Makeba, the regality of reggae
queen Marcia Griffiths and the soulful verve of Etta James. “I looked at how women
were being represented in (Jamaican) music and how little girls think that is the way it is
supposed to be, and I wanted to be a positive influence and change some of the things
they are taught,” Etana reflected.
Ever since the release of her first single in 2007, “Wrong Address”, which highlights the
discrimination faced by some Jamaicans living in violence-plagued communities,
followed by “Roots”, which cautions the younger generation to maintain their culture
(“you cyan water down and dilute, you cyan hide the truth from the youths”) Etana has
consistently wrapped encouraging and edifying sentiments in gorgeous melodies and
lushly textured rhythms. Her debut album for VP Records “The Strong One” was
released in 2008 to extensive acclaim while her sophomore album “Free Expressions”
including her deeply emotional rendering on “Free”, broadened her fan base.
On February 26 2013, VP Records released Etana’s third set “A Better Tomorrow”;
recorded at Kingston’s legendary Tuff Gong Studios, it is her most confident and
cohesive work to date. “I wanted this album to feel like a concert performance and have
everything go together, like chapters in a book, with all of the tracks played live by
musicians (not digitally generated),” Etana explained. Producer Shane C. Brown of
Kingston’s Juke Boxx Productions brilliantly executes Etana’s vision.
From reggae and pop to rock and jazz, her musical influences are varied and though she
is not one to subscribe to labels, Etana describes her brand of music as reggae soul – “It is
straight from the heart, straight from the soul, straight from the people and everyday life”.
Operating now from Freemind Music LLC’s office in Fort Lauderdale, Florida and her
local office in St. Andrew, Jamaica. Etana continues to tour America and Europe
consecutively each year. She has expanded her brand to incorporate a merchandise line of
“All Natural Body Bars, Body lotion and Body butter.
Etana has also been an advocate and activist for impoverished children in Jamaica and
battered girls through her charity organization the “JUST ONE FOUNDATION”. Etana
has been actively offering her services and time to various charity organizations in
Jamaica, raising funds toward alleviating the problem of poverty in Jamaican garrison
communities. A true ambassador for Reggae music and female in the music industry, she
is relentless in spreading her message of “unconditional love” through positive music
with the hope of uplifting her audience from any situation that render them weak or
hopeless. Prepare yourself for the Etana Experience


So far versions in three languages have been found. The Old Babylonian version comes from Susa and Tell Harmal, the Middle Assyrian version comes from Assur, and the Standard version is from Nineveh.[1]

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